HOLLY Willoughby has been accused of jumping in front of Alison Hammond in an awkward moment at the NTAs after This Morning missed out on the Daytime gong.
The show was trounced in the category for the first time in 12 years after facing stiff competition from Loose Women, The Chase, and The Repair Shop.
The BBC workshop programme took home the coveted gong at The 02 in London, with presenter Jay Blades fronting the winner's speech on Tuesday night.
The gracious star then jogged into the crowd towards the This Morning hosts in a touching moment.
Holly – who was caught in a queue jumping scandal last year – stood up with open arms to ambrace Jay before he leaned towards Alison and hugged her in her seat.
Reacting on X, formerly known as Twitter, one viewer said: "#NTAs repair shop went to hug Alison but Holly had to jump in first. Always jumping the queue."
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A second said: "Go the Repair Shop well deserved . So humble and you didnt need to skip a queue or fall out with each other."
One more said: "The Repair Shop. Wholesome television. Honest television. Richly deserved win."
Another penned: "Holly looks likes she’s about to burst into tears when the repair shop won the award."
Jay praised his fellow nominees when he picked up the prize for the Repair Shop.
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He said on stage: "We're the new kids on the block and I'm glad we've won this time.
"I know it won't be a regular thing so thank you."
Last year Holly and Phillip Schofield addressed accusations on This Morning that they jumped the queue to see the Queen lying in state on Friday.
Members of the public were left furious as the TV hosts appeared to skip the long line, after some of them waited for up to 14 hours.
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