KIM Kardashian has announced an official partnership between her undergarment company Skims and the NBA.
The Kardashians star received mixed reviews from fans last week as she recruited professional athletes to pose in her new Skims Men's collection.
Now Kim, 43, has shared her newest career venture – an official partnership with the NBA.
The National Basketball Association took to their Twitter profile on Monday morning to post the news.
The sports league shared a picture, originally taken on September 28, of the reality star holding a basketball while standing next to the Brooklyn Bridge in New York.
Kim showed off her thin figure in a pink Chanel coat and black SKIMS leggings paired with pointed-toe black booties.
She went for full glam makeup and had her hair in a slicked-back ponytail for the occasion.
In a second photo, the TV personality posed with two NBA executives for a smiling shot.
The post was captioned: "Introducing the SKIMS and NBA partnership. SKIMS is now the Official Underwear Partner of the NBA."
In the comments, some fans were not enthused by the partnership.
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"Why are we letting her sponsor us?" one wrote.
"NBA is finished man," a second complained.
SKIMS FOR MEN
Kim's newest career venture came shortly after the news broke that her men's line raked in millions during the first five minutes of the launch.
The KardashiansĀ star released sexy ads withĀ Nick Bosa, 26, andĀ Neymar, 21 to announce the launch, sending fans into a frenzy.
On Thursday, October 26, sources toldĀ TMZĀ theĀ fashionĀ line had the biggest day of sales.
TheĀ SkimsĀ website received traffic records and pulled in about 25,000 orders within the first five minutes of its opening.
The shapewear brand has expanded into briefs, undershirts, and boxers.
Prices for the menswear items range from $16 to $54.
"The menās category as a whole has really been a race to the bottom, of multi-packs and discounts," Skims co-founder Jens Grede told theĀ Wall Street JournalĀ on Monday, October 23.
"Weāre trying to excel and show men that thereās just a different level of comfort and performance you can have in your first layer."
In herĀ press release,Ā Kim stated: āThe expansion into the menswear space is a major milestone for the brand and a testament to Skimsā commitment to providing solutions for everybody."
The campaign included shirtless photos of its model lineup including theĀ San Francisco 49ers'Ā Nick, the Brazilian soccer star Neymar, andĀ Oklahoma City ThundersĀ player Shai Gilgeous-Alexander.
In the steamy ads, Neymar –Ā who isĀ set to miss the rest of the seasonĀ –Ā posed in boxers.
The soccer star exposed his tatted ink on display in the topless snaps.
The 31-year-old star suffered an ACL injury while against Uruguay.
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Also on Monday, in an interview withĀ GQ, theĀ HuluĀ star revealed the inspiration for theĀ athleticĀ angle came from āexperiencing sports with my kids, having it be a part of our daily life with my daughter who loves basketball, my son [who] plays American football and soccer.
"Having someone from each sport, and me traveling the world to go to these soccer games with my son and all of his friends ā getting some of their idols in the campaign is like a āpinch meā moment.ā
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