LORD Alan Sugar will be back to fire 17 unlucky candidates on a new series of The Apprentice in just a few months’ time.
The winner of the series will receive a £250,000 investment and mentorship from Lord Sugar, 76.
A new series of The Apprentice will return in 2024, possibly as early as January in line with the release of past seasons.
The award-winning show follows 18 hopeful candidates as they complete tasks and hope to impress Lord Sugar enough to earn his cash. Alongside his trusted advisers Baroness Karren Brady, 54, and Tim Campbell, 46, Lord Sugar will be testing each contestant’s business savvy and those who fail to impress will be sent home in a black cab.
The early episodes of the series will see the candidates split into men’s and women’s teams. Their tasks include organising a corporate hospitality challenge in the Scottish Highlands and hosting a luxury awa-day for corporate clients.
Candidates who are successful will go on to complete other tasks, including creating cereals for children, discount buying in Jersey, a tourism challenge in Budapest. Series 18 will also see the return of the infamous TV shopping channel task.
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Lord Sugar previously confirmed that a 19th series is also in the works for the BBC and that he’d like to keep going to hit a total of 20 seasons.
“I’d be delighted to do a 20th,” he said.
“Bear in mind, I’ve also done three Junior Apprentices so I mean, in a way, you could argue that I’ve already done 20 [seasons],” the business mogul added.
Alongside the main show, the popular spin-off The Apprentice: You’re Fired will also return. The show is hosted by comedian Tom Allan and airs after The Apprentice.
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During his show, Tom, 40, welcomes business leaders and celebrity fans to debate the episode and the progress of the remaining candidates.
He has hosted the spin-off since 2019, taking from past presenters Adrian Chiles, Dara Ó Briain, Jack Dee and Rhod Gilbert.
Over the years, they have watched as Lord Sugar has partnered with 17 winners and invested £3 million in their pitches to help create successful businesses.
After the last season’s all-female finale, Lord Sugar partnered with boxing gym owner Marnie Swindells.
“What an incredible opportunity and moment for a girl like me to get to a place like this and have become Lord Sugar’s business partner,” said Marnie, who owns Bronx, a community focused boxing-gym in London.
The Apprentice and The Apprentice: You're Fired will return to BBC One in 2024.
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