{"id":98723,"date":"2023-09-11T13:09:50","date_gmt":"2023-09-11T13:09:50","guid":{"rendered":"https:\/\/celebritycovernews.com\/?p=98723"},"modified":"2023-09-11T13:09:50","modified_gmt":"2023-09-11T13:09:50","slug":"son-cant-take-his-own-selfies-with-fans-as-part-of-sponsorship-deal","status":"publish","type":"post","link":"https:\/\/celebritycovernews.com\/sport\/son-cant-take-his-own-selfies-with-fans-as-part-of-sponsorship-deal\/","title":{"rendered":"Son can&apos;t take his own selfies with fans as part of sponsorship deal"},"content":{"rendered":"<h1>REVEALED: Tottenham superstar Son Heung-min REFUSES to hold fans&#8217; iPhones for their selfies with him &#8211; because of his sponsorship deal with Samsung<\/h1>\n<ul>\n<li><strong>Son Heung-min became an ambassador for tech giant Samsung this summer\u00a0<\/strong><\/li>\n<li><strong>A TikTok video shows the Spurs star refusing to hold a fan&#8217;s iPhone for a selfie<\/strong><\/li>\n<li><strong>Listen to the latest episode of Mail Sport&#8217;s podcast It&#8217;s All Kicking Off<\/strong><\/li>\n<\/ul>\n<p>A viral video has shown Son Heung-min refusing to hold a fan&#8217;s iPhone as they asked him for a selfie &#8211; because of his sponsorship deal with a tech rival.<\/p>\n<p>The video on TikTok shows a fan offering their iPhone to the South Korean star so he could take a selfie of them together.<\/p>\n<p>But Son, upon realising what product she was offering for him to hold, put his hands together apologetically and explained that he couldn&#8217;t take the picture but was happy for the fan to do so instead.\u00a0<\/p>\n<p>The video then shows Son being offered a phone from another fan, where he was happy to take the selfie on this occasion with a supporter who was holding up a Tottenham\u00a0shirt with his name on.<\/p>\n<p>As part of a sponsorship deal with Samsung, Son can&#8217;t take his own selfies or touch phones belonging to fans if the product belongs to a rival company.\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2023\/09\/11\/08\/75284957-12503451-Tottenham_star_Son_Heung_min_was_unable_to_hold_a_fan_s_iPhone_t-m-8_1694416255103.jpg\" height=\"579\" width=\"634\"><\/p>\n<p>A video on TikTok shows Tottenham star Son Heung-min unable to hold a fan&#8217;s iPhone to take a selfie due to his contract with Samsung as a brand ambassador<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2023\/09\/11\/08\/75284959-12503451-image-m-10_1694416266791.jpg\" height=\"542\" width=\"634\"><\/p>\n<p>The video then shows Son is happy to take the selfie of a fan who owned a Samsung product<\/p>\n<p>Son cant hold fans iphone to take a selfie due to his contract with samsung. #son #sonny #heuingminson #sonheungmin #spurs #tottenhamfc #tottenhamhotspur <\/p>\n<p>The South Korean international became a brand ambassador for Samsung earlier this summer.\u00a0<\/p>\n<p>His contract with them means that fans who don&#8217;t have a Samsung phone will have to take the selfies if they ever come across the Tottenham star.<\/p>\n<p>It&#8217;s not the first instance where a phone manufacturer has been particularly touchy about the use of their products in wider media.<\/p>\n<p>&#8216;Knives Out&#8217; director Rian Johnson famously revealed that Apple will only permit the use of iPhones in films and onscreen as long as villains aren&#8217;t the ones using them.<\/p>\n<p>In guidelines on how its products should be depicted by developers promoting an app or accessory, Apple says the product must be \u2018shown only in the best light, in a manner or context that reflects favourably on the Apple products and on Apple Inc.\u2019<\/p>\n<p>Apple isn&#8217;t alone in ensuring its products are seen in the best possible light when used by characters in film and television.<\/p>\n<p>&#8216;All brands have stipulations for how they want to be used and seen on screen,&#8217; Darryl Collis, product placement specialist at Seesaw Media told the Guardian.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2023\/09\/11\/13\/75293337-12503451-image-a-5_1694435416509.jpg\" height=\"356\" width=\"634\"><\/p>\n<p>The South Korean international became a brand ambassador for Samsung earlier this summer<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2023\/09\/11\/13\/75293335-12503451-image-a-2_1694435395347.jpg\" height=\"372\" width=\"634\"><\/p>\n<p>Son&#8217;s last Instagram post was promoting Samsung as part of their &#8216;Everyday SmartThings with Son&#8217; campaign<\/p>\n<p>&#8216;It is common for some brands not to want to be associated with a bad guy, or for an alcohol or car brand not to want be linked with characters being drunk.&#8217;<\/p>\n<p>Slumdog Millionaire director Danny Boyle once said in an interview that Mercedes cars can be seen in the movie &#8211; but weren&#8217;t product placement.<\/p>\n<p>When the car company saw the movie after release they had no problem with it being seen in a posh housing estate but not when it was driving round a slum.<\/p>\n<p>Since linking up with Samsung, Son has regularly promoted their products on his Instagram account.\u00a0<\/p>\n<p>At the time of writing, Son&#8217;s last Instagram post was promoting Samsung as part of their &#8216;Everyday SmartThings with Son&#8217; campaign.<\/p>\n<p>The video shows the 31-year-old lounging at home while promoting their products including televisions, refrigerators, watches and phones.\u00a0<\/p>\n<p>Son is highly-sought after by companies to become an ambassador of their products, in part thanks to his status as the biggest sports star in South Korea.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2023\/09\/11\/08\/75284159-12503451-image-a-11_1694416315679.jpg\" height=\"449\" width=\"634\"><\/p>\n<p>Son has enjoyed a fine start to the Premier League season, scoring a hat-trick against Burnley<\/p>\n<p>He has also linked up with brands such as Calvin Klein, Burberry, Gatorade and insurance company AIA Singapore\u00a0<\/p>\n<p>Son has enjoyed a fine start to the season, following his struggles last campaign.<\/p>\n<p>After jointly winning the Premier Golden Boot in 2021-22, last season he only netted 10 league goals.<\/p>\n<p>This season he has netted three goals in four games, all of which came as part of a hat-trick in the 5-2 victory over Burnley.<\/p>\n<p>Source: <a href=\"https:\/\/www.dailymail.co.uk\/sport\/football\/article-12503451\/Tottenham-superstar-Son-Heung-min-selfies-fans-touch-phones-South-Korean-forwards-sponsorship-deal.html\" target=\"_blank\" rel=\"noopener\">Read Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>REVEALED: Tottenham superstar Son Heung-min REFUSES to hold fans&#8217; iPhones for their selfies with him &#8211; because of his sponsorship<\/p>\n","protected":false},"author":2,"featured_media":98722,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Son can&amp;apos;t take his own selfies with fans as part of sponsorship deal - Celebrity Cover News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/celebritycovernews.com\/sport\/son-cant-take-his-own-selfies-with-fans-as-part-of-sponsorship-deal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Son can&amp;apos;t take his own selfies with fans as part of sponsorship deal - Celebrity Cover News\" \/>\n<meta property=\"og:description\" content=\"REVEALED: Tottenham superstar Son Heung-min REFUSES to hold fans&#8217; 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