Snuggling up under fresh bed sheets, binge watching TV & cooking bring Brits the most joy, study finds | The Sun

SNUGGLING up under fresh bed sheets & binge watching TV top the list of little comforts Brits seek out to add a bit of 'oomph' during tough times.

Research of 2000 adults found three quarters of Brits admit they want to add more joy to their everyday lives, with many blaming the ongoing challenges with the cost-of-living crisis.

However, 61 per cent are actively looking to inject more pleasure into their life, with a third keen to have a daily pick me up.

Snuggling up under fresh bed sheets, binge watching TV shows and someone cooking a favourite dinner are among the top moments enjoyed by the nation.

While receiving packages in the post, having that first cup of tea in a morning and receiving an unexpected freebie also bring a smile.

Over half (52 per cent) of those polled benefit more from everyday moments of joy than less frequent bigger celebrations.

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While 48 per cent seek out smaller moments of joy to spend more time doing fun things with friends and family.

The study also found people gain great happiness from food (21 per cent) and drink (11 per cent).

While topping the list of things Brits do to give themselves a little lift was snuggling up in fresh bed sheets, packages arriving in the post and dancing to your favourite song also cracked the top ten.

Amid tough economic times across the nation, it is no surprise that checking your bank account and having more money than you thought also gave Brits a little lift.

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The research was commissioned by supermarket Sainsbury’s, which has partnered with psychologistEmmaKenny to encourage people to find small moments of joy to help with their mental wellbeing.  

She said: “With the cost of living increasing, it’s no surprise people are thinking more short-term and seeking more daily moments of joy that they can share with family and friends.

"Food is integral to helping us feel good, bringing people together and creating connections, but it also plays a big part in our mental wellbeing – it’s important to find those moments of joy.''

The study carried out through OnePoll found food and drink can enhance many of our moments of joy – with chocolate, wine, and roast dinners especially effective.

Those polled turn to chocolate when binge watching TV shows and when enjoying movie nights at home.

Wine is the drink of choice when adults what to dance to their favourite song.

And a roast dinner is the dinner they'd most like to be treated to if someone was to surprise them with a meal.

Mark Given for Sainsbury’s said: “We know that people up and down the country are facing a really tough time and that’s why we have already committed over £500 million across two years to keep prices low on the essential products that customers buy most often.

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"This research shows just how important it is for customers to find small and affordable moments of respite.

"We want to do all we can to help shoppers right now, so we are locking prices on their favourite foods and drinks, helping to lift the moments that matter most.”


1. Snuggling up under fresh bed sheets

2.         Binge watching your favourite TV programme

3.         Enjoying a BBQ with friends and family

4.         Packages arriving in the post

5.         An at-home movie night with friends/family

6.         When someone cooks your favourite dinner as a surprise

7.         The first cup of tea/coffee in the morning

8.         Checking your bank account and having more money than you thought

9.         Getting an unexpected freebie

10.       Dancing to your favourite song

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