Mondelēz (MDLZ) is entering summer with a sweet and salty collaboration.
On Tuesday, the food giant announced that two of its iconic brands — Ritz Crackers and Oreo Cookies — will be teaming up for a first of-its-kind product mashup that’s one part Ritz and one part Oreo, joined together by two layers of peanut butter flavored creme and the original Oreo cookie creme.
The new offering, dubbed RitzxOreo, will be available to taste test in very limited quantities.
Consumers will have the chance to snag one free package exclusively through the website Oreo.com/Ritz beginning Thursday, May 26 at 12pm ET (purchasers will have to pay a $3.95 shipping fee.)
“Over the past few years, RITZ has been exploring innovative partnerships and experiences to spark excitement around our iconic, buttery cracker,” Alexis Yap, senior brand manager at Ritz, said in a statement.
“We couldn’t resist the opportunity to collaborate with our friends at Oreo on a snack that’s part salty cracker, part chocolate cookie, and entirely delicious. This is a collab our fans won’t want to miss!”
Mondelēz, which also boasts Chips Ahoy, Cadbury, Toblerone, and Triscuit within its impressive brand portfolio, saw candy and snack sales soar amid the pandemic.
The company doubled down on that trend at a recent investor event, announcing that it will divest its developed gum business (Dentyne, Stride, Trident) in order to focus on its chocolate, biscuits and baked snacks categories.
“Mondelez International is reshaping its portfolio, with a long-term vision to accelerate growth and generate 90% of revenue in chocolate and biscuits, including baked snacks,” the company said in a statement at the time.
Mondelez still plans to hold onto its gum business in underdeveloped and emerging markets.
Shares are down about 6% year-to-date.
Alexandra is a Senior Entertainment and Food Reporter at Yahoo Finance. Follow her on Twitter @alliecanal8193 or email her at [email protected]
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