£3BILLION ‘Super Sunday’: England is set for Euro 2020 spending frenzy before final against Italy with fans paying £300 for a pub table and 13M pints sunk on the day… but heavens are ominously predicted to open at 8pm kick-off
- Estimated £3billion will be pumped into nation’s economy from bets, food and booze sale, says payment firm
- The Flat Iron Square in south London is even charging £300 for a six-person table with a good viewing spot
- And the British Beer and Pub Association (BBPA) predicted nearly 13mil pints could be sold throughout day
- It comes as PM remains under mounting pressure to give workers bank holiday if England win championship
- Find out the latest Euro 2020 news including fixtures, live action and results here
England is set for a Euro 2020 spending frenzy before the final against Italy on what has been dubbed ‘Super Sunday’ with fans paying £300 for a pub table and a whopping 13million pints set to be sunk on the day.
An estimated £3billion will be pumped into the nation’s economy from bets, food and booze sales, with the average fan expected to spend £38 during the match and half-time alone.
Some diehard supporters are even willing to fork out £50 each for a good viewing spot at a six-person table, with Flat Iron Square in south London charging £300 for its ‘premium table package’.
And the British Beer and Pub Association (BBPA) predicted that nearly 13million pints could be sold throughout the day with 7.1million of those sunk during the match itself.
But fans will have to make sure to don their beer jackets if sitting outside while conditions look to remain unsettled in London and forecasters predict a risk of showers during kick-off at 8pm.
Meanwhile, Boris Johnson remains under mounting pressure to give workers a bank holiday if England win the Euro 2020 championship.
A petition for the day off was set up yesterday and passed the 300,000 mark this morning – but the Prime Minister said it would be ‘tempting fate’ to announce one ahead of the most significant football match in 55 years.
England’s men’s football team are now just one historic win away from their first major silverware since 1966 after their 2-1 triumph over Denmark on Wednesday.
England supporters celebrate victory at the final whistle of the UEFA Euro 2020 semi-final football match between England and Denmark at Boxpark Croydon in south London on July 7
England fans pictured in Huddersfield during the semi-finals match against Denmark. An estimated £3billion will be pumped into the nation’s economy from bets, food and booze sales on Sunday
England fans cheer and enjoy a drink at a pub in Leicester Square, London, ahead of the Euro 2020 semi-final between England and Denmark at Wembley on July 7
Ciaran O’Malley, from the payment firm Trustly, told the Mirror: ‘Research shows when England win the majority of fans spend even more so we’re expecting a splurge of well over £3billion for Sunday’s final.
‘In fact, during the 90 minutes of the match and half-time alone, the average fan will spend £38. Given at least 20 million fans will watch the game, that two-hour period alone could be worth nearly £700million. Wallets, as well as heads, could feel sore on Monday morning.’
Despite the rocketing sales in pints, pubs are still set to lose out on £9million due to Covid restrictions, which mean they sell 2.4m fewer pints during the match than if they had already been removed, according to the BBPA.
Emma McClarkin, Chief Executive of the BBPA, said: ‘After a 55 year wait, it is incredible to see England reach a tournament final. Sadly though, the restrictions still in place on pubs are going to greatly hinder any boost they could have hoped from it.
‘We expect England fans to buy over 7 million pints during the match at the pub. However, if restrictions had been lifted already for the final, we think as many as 9.5 million pints could have been sold during the match.
‘Only when the restrictions are removed can our pubs recover, but to do so they need Government investment to build back better.
England fans today face a desperate rush to book a space at a pub after England’s victory over Denmark on Wednesday night set up a Super Sunday for the hospitality industry
Venues across the country are expected to be packed-out – as much as they can be under Covid rules – this weekend when England face Italy in the Euro 2020 final
But with restrictions such as capacity limits and table service still set to be in place, spaces are already going fast
Chaotic scenes in Piccadilly Circus after England’s victory over Denmark , with fans seen climbing onto a double decker bus
‘We are backing the Long Live The Local campaign which celebrates our pubs and brewers but will urge the Government to invest in their recovery. We are calling for reform of VAT, beer duty and business rates on pubs and breweries which will help build stronger communities, jobs, investments and a thriving British beer and pub sector we can be proud of.’
England fans spent £75,250-a-minute on drinks as Three Lions played Denmark
England fans across the country spent an astonishing £75,000-a-minute on drinks on Wednesday night, figures have revealed.
Pubs, bars and venues were pulling 20,393 pints a minute as England played Denmark in the semi-final of Euro 2020, according to data from financial app Revolut.
Overall spending was up 50.1 per cent compared to the average Wednesday last month.
Punters spent £24.02 (6.5 pints) each on average, while the average size of a round was £14.42.
25-34 year old men spend the most last night, closely followed by 35-44 year old men and 25-34 year old women.
Bournemouth took the crown as the biggest spending region, followed by Romford in second place and Stevenage in third place.
It follows a petition being created by Lee Jones on the Parliament website on Thursday asking the Prime Minister to grant a one-off day off in the event of the Three Lions beating Italy at Wembley on Sunday night.
It reads: ‘Sunday 8pm is a difficult time for families to plan to be together for the event – knowing we have an additional day off the next day would significantly help this.
‘Furthermore, a historic win should be celebrated. It would be expected for the winning team to parade the trophy, and a bank holiday would be a perfect time to do this. Also, English people would naturally want to continue to enjoy the win, giving the retail and leisure industry a much-needed opportunity to make up lost revenues.’
Mr Johnson, who watched the game at Wembley with his wife Carrie, has wished the national men’s team the ‘very best’ ahead of the final, but said granting a bank holiday would be ‘tempting fate’.
A Liberal Democrat peer has even called for a statue of Gareth Southgate next to Boudica in Westminster if he leads England to Euro 2020 glory.
Lord Thomas of Gresford joked that victory in Sunday’s final would represent England’s first competitive win over Italy on English soil since the Celtic Queen Boudica defeated occupying Roman forces in Colchester almost 2,000 years ago.
Meanwhile, Uefa is dealing with an incident involving a laser pen being shone in Denmark keeper Kasper Schmeichel’s face before he saved Harry Kane’s penalty in the Wednesday match at Wembley.
Uefa has charged England over the incident, while Scotland Yard said it is not yet a police matter.
Downing Street has said it will set out any celebrations such as a victory parade for the England team ‘in due course’, but has not confirmed whether plans for a potential bank holiday are in motion behind the scenes.
The Prime Minister’s official spokesman said: ‘I don’t want to pre-empt the outcome of Sunday’s match. Clearly we want England to go all the way and win the final, and then we will set out our plans in due course.’
Meanwhile, Boris Johnson remains under mounting pressure to give workers a bank holiday if England win the Euro 2020 championship, with a petition set up yesterday passing the 300,000 mark this morning – but it would not be this coming Monday as it would be ‘tempting fate’
The petition, published on the official Parliamentary website and created by Three Lions fan Lee Jones, has gathered signatures from mostly England supporters, especially in the north-east, north west and south-east, with a notable absence of support from football fans in Scotland and Wales
Boris Johnson, who watched the game at Wembley with his wife Carrie (pictured), has wished the national men’s team the ‘very best’ ahead of the final, but said granting a bank holiday would be ‘tempting fate’
Jubilant fans created their own ad-hoc celebrations on Wednesday following England’s historic win, with thousands taking to beer gardens, pubs and streets across the country.
Meanwhile, Met Office Meteorologist Greg Dewhurst told the i ahead of Sunday’s final: ‘[The UK] is in a scenario, and will continue to be for the next week, where we’ll see a mix of sunny spells and scattered showers.
‘There’ll be a dry start to the day but there’ll be an increasing risk of rain in the afternoon and evening.’
The weather service’s national outlook for Sunday to Tuesday also forecast ‘showers across many central and northern areas’.
It added that there is the ‘potential for some heavy and more prolonged rain across the south during Monday and Tuesday’, with ‘temperatures near average’.
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