A male nudist left Holly Willoughby and Phillip Schofield gobsmacked when he accidentally exposed himself live on This Morning.
Josie Gibson joined the nudist group as part of her daily segment promoting a new competition in which people can win a car.
Josie became more confident throughout the episode, finally stripping off herself and joining the gang, using her cue cards to cover up her chest.
While nearly all of the members kept their modesty covered for daytime TV using newspapers and windbreakers to obscure vision, one man accidentally exposed more than he meant to.
In the final moments of the segment, one member of the Liverpool group seemed to accidentally flash his penis and groin, believing that he was fully covered from the camera by a car door and a towel.
Holly and Phillip were quick to notice it though, and squealed as penises are strictly banned from daytime television.
Cutting back and forth between the studio and the nudists, Phillip and Holly’s reaction was priceless as the man swayed from side to side, standing too far away from the car door to remain protected, with the towel too far to one side.
At the end of the segment, the pair thought they managed to evade any issue… or so they thought.
‘That was close! That was close! We were right on the ragged edge there,’ Phillip declared.
‘That really was. What a perfect way to follow that.. than with a cheeky kebab!’ Holly laughed, cutting to Alison Hammond’s cooking segment.
This Morning continues weekdays from 10am on ITV.
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