LOOSE Women's Nadia Sawalha has sparked outrage after flashing her black thong live on the lunchtime show.
Some said it was "inappropriate" for the former EastEnders star to show off her underwear in a jokey feature about thong trousers.
The 56-year-old star pulled down her trousers at the back showing her bum with an HRT patch on one cheek.
She said: "OK girls here we go" before hitching them down and wiggling her rear in the direction of the camera.
Frankie Bridge, who was appearing on the show yesterday, squealed: "What's that on your bum?" She replied: "This? It's my HRT, love."
She laughed: "I'll tell you what I've not worn a thong for years – I used to always wear one, but now I can't concentrate."
But one viewer tweeted: "I don't think it's appropriate to be showing thongs on live TV during the day."
Another wrote: "When did Loose Women turn rated 18?"
Another told Nadia, who often strips off for comic photos on her Instagram page: "No one wants to see your backside at lunchtime."
The star said last month that she strips off on Instagram to help boost her confidence – and her sex life.
She said: "The more I post the really ‘real stuff’ the more body ‘acceptance’ I have. My followers support me and vice versa.”
The mum-of-two continued: “The more acceptance I have of myself, the better I feel about myself and therefore the more attractive I feel and the more likely I am to feel sexy! Win win.”
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