KATIE Price has made a grovelling apology for wearing real fur after she was branded cruel by animal lovers.
The 42-year-old has recorded a special YouTube video that will be posted at 5pm today in which she addresses the criticism head on.
She writes alongside the video: "I want to say a massive apology to everyone. Over the years I have accumulated a number of fur clothing which now I DO NOT WEAR. I have done my research and I have seen the cruelty that goes into making these items. I have been so ignorant of the matter, but now I see that this is wrong."
In the clip Katie announces she will sell her real fur items on her Depop account and will only wear synthetic fur from now on.
She says: "I am an animal lover, and I did a post ages ago for this company which was fur and, yeah, rightly I got so much s**t for it.
"They made me realise I am actually an animal lover and why do I need to wear real fur when there's really good fake furs out there?"
A representative for Katie said: "She'll be donating all the proceeds from the sale of the coats on her Depop to a local animal sanctuary."
The image that sparked the backlash saw Katie wear a hooded cardigan lined with fox fur.
She had the fur hood over her head, with the fluffy grey trim covering the full length of the black garment.
Katie captioned the post: "@lanes_of_fur_london My B for Beautiful Handmade Fur from Lanes Of Fur London! 🥰
"Get your stunning Handmade pieces for that special person in your life for Christmas 😍"
She shared the same snap to her Story, including a direct link to the product as she encouraged her followers to buy their own.
The brand's social media page provided more detail about the cardigan, confirming that it was made out of real fox fur and wool – and would cost £270.
They also revealed that the product had matching slippers available, made out of raccoon fur.
Perhaps anticipating backlash from anti-fur protestors, Katie switched off comments on her Instagram post.
Earlier this month, Katie was slammed by horrified fans when she promoted other real fur products from the same company.
Some followers even tried to alert People for the Ethical Treatment of Animals (PETA) to the adverts.
Many fans called Katie out, with the star calling herself an animal lover in the past – welcoming a number of dogs, cats, lizards, guinea pigs, horses and even a hedgehog as family pets over the years.
A disgruntled critic commented at the time: "I really enjoyed following you until I saw your stories today, promoting real fur. Absolutely appalled, I thought you were an animal lover."
Another wrote: "STOP plugging real fur !!!😡."
A third added: "It’s bl***y vile isn’t it!"
A fourth said: "I just came to say the same thing. Yet she says she’s an animal lover!! Vile."
A fifth chimed: "Katie I thought you said you was an animal lover yet plugging real fur!!! Just vile. What’s wrong with you!?"
Earlier this year Katie was slammed by PETA for her "irresponsible attitude to animals" after a third dog died under her care.
The star bought Princess Rolo the French bulldog as a 13th birthday present, and despite only having him a week weeks, he died very suddenly.
Rolo's tragic death happened five months after another of the family's dogs, Alsatian Sparkle, was killed running into a busy road.
Then in 2018, Queenie the pooch also died in tragic circumstances when she was struck by a delivery driver.
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