Holly Willoughby was left red-faced on today’s episode of This Morning when she told viewers at home she had accidentally messaged a man telling him that she needed a new bra.
As Holly, 40, and her co-host Phillip Schofield welcomed fans of the ITV show back after an advertising break, the presenting pair were seen breaking into fits of giggles.
Mum of three Holly was then forced to explain how she’d made a massive on-air blunder by attempting to text when the cameras weren’t rolling before autocorrect led to a mortifying moment.
Trying to hide her embarrassment, Holly said: “To the person that I’ve just sent a text message to quickly in the break when I was about to say, ‘I need a new one’.”
She continued: “I sent it and thought, ‘Ooh, I’ve just got away with that with five seconds before we’re back on air.’ I just looked down at it and ‘one’ has been replaced with ‘bra.’
As she covered her face and tried to stop laughing, the star added: “So it said, ‘I need a new bra.’ I don’t need a new bra, I need a new one. I completely apologise!”
As Phil, 59, grilled Holly on the hilarious mix-up, he asked his co-host what she had really meant to type, saying: “We’ll never know what the ‘one’ is. What is the new one?”
Holly replied: “It was actually a BBQ, [that’s] what I was trying to say. I need a BBQ.”
After the pair joked about why she was thinking about a BBQ in January, Phil turned to Holly to ask further questions.
He said: “So the guy – it’s a guy, I’m assuming – who you asked for a BBQ is going to think, ‘Oh, I’ve got to go and source her a bra now!’”
Moments later, Holly revealed she’d received a text back, reading out loud: “Thanks for letting us know but I’m not sure this was meant for us.”
As she and Phil fell about laughing once more, Phil couldn’t contain himself.
However, Holly was quick to add that he “had put laughing face [emojis], thank God.”
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Holly and Phil then began giggling again when they had to cut to the next segment – a fashion piece on activewear, including sports bras.
And fans were quick to comment on the TV gold moment, saying they were laughing along with the duo from their sofas.
This Morning continues weekdays from 10am on ITV
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