Fox Is Launching an NFT Company, Blockchain Creative Labs

Because it’s 2021

Tony Maglio

SANTA MONICA, CALIFORNIA – JANUARY 10: FOX Chief Executive Officer of Entertainment Charlie Collier FOX attends FOX’s “The Passage: premiere party at The Broad Stage on January 10, 2019 in Santa Monica, California. (Photo by Matt Winkelmeyer/Getty Images)

Fox is launching its own NFT company, Blockchain Creative Labs, the company said on Monday as part of its upfront presentation. Blockchain Creative Labs, which will create, sell and manage NFTs, tokens and digital goods, will be launched in conjunction with Dan Harmon’s new series “Krapopolis.”

“Krapopolis” has the distinction of being the first-ever animated series curated entirely on the blockchain. Bento Box’s “Krapopolis” is an animated comedy set in mythical ancient Greece from Harmon (“Rick and Morty,” “Community”). Centered on a flawed family of humans, gods and monsters that tries to run one of the world’s first cities without killing each other.

NFTs, or non-fungible tokens, are units of data stored on a digital ledger, called a blockchain, that certifies a digital asset to be unique and therefore not interchangeable.

Fox said it will launch a dedicated marketplace for “Krapopolis” that will “curate and sell digital goods, ranging from NFTs of one-of-a-kind character and background art and GIFs, as well as tokens that provide exclusive social experiences to engage and reward super fans.”

In his presentation to advertisers, Collier described it as “art meets brands meets technology,” and promised more information about the company to come at a later date.

During the more traditional part of Fox’s upfront event, Collier walked media buyers through his Fall 2021 schedule. We also got trailers for some of its new series, including the Scott Foley-led “The Big Leap,” the mob drama “The Cleaning Lady,” Paul Feig’s “Welcome to Flatch” and “Pivoting,” starring Eliza Coupe, Maggie Q and Ginnifer Goodwin.

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