Dragons' Den reject has the last laugh after bagging HUGE supermarket contract for chewing gum despite brutal snub

FORMER Dragons' Den contestant Keir Carnie has secured a HUGE supermarket contract despite a brutal snub on the BBC show.

After initially wowing the Dragons with his impressive pitch, the entrepreneur was unable to secure an investment.

Keir's plastic free and plant-based peppermint Nuud gum was an idea he came up with during lockdown.

Since appearing on the BBC show, he has bagged a huge deal that will see his gum sold in 260 Waitrose stores across the UK.

Waitrose has been added to his existing distribution platforms of Nisa and Costcutter.

While on the programme which aired last week, Keir asked the Dragons for £50,000.

In his pitch, he said: "Did you know that every piece of regular chewing gum contains the same amount of plastic as a plastic straw? Yet while plastic straws are banned, chewing gum waste goes practically unnoticed."

The investors were impressed, especially when Keir expanded on his experience working as a business development manager at Heineken.

He said: "I would relate this to the craft beer boom and Heineken was slow to react to that boom. What they ended up doing five, six seven years later, was investing in market-leading disruptors that had showed more adaptability to changing consumer trends.

"They came in and paid massively over the odds for these craft-beer brands."

However, despite being impressed with the idea, Deborah Meaden decided not to invest amid fears big markets would start going plastic free and ruin Keir's prospects.

Tej Lalvani said the idea was "probably not investable at the moment", but on a positive note he added: "You've ticked a lot of boxes here. You're in the right space at the right time and I think you are the right person to run this business."

After being unsuccessful on the show Keir added: "I’m really proud of Nuud’s success so far but it’s still early days and we have huge ambitions to effect positive change within a category that causes such significant litter and environmental problems that currently go unchecked.

“We will continue to shine a light on this and campaign for ingredient transparency to empower consumers to make an informed choice on what they chew."

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