LIVERPOOL have announced a new £200million deal with shirt sponsors Standard Chartered Bank.
The agreement to extend the partnership will stretch to the end of the 2026-27 season and is a £10m increase on the previous contract.
Anfield CEO Billy Hogan declared: “This is a hugely significant partnership.”
Standard Chartered’s sponsorship has run since 2010 and Hogan adds: “We have been on an incredible journey together as we continue to help communities and supporters around the world.”
It was reported back in April that Liverpool were considering being sponsored by a cryptocurrency firm from 2023 onwards.
But that has not materialised and the Anfield outfit have stuck with Standard Chartered.
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The lucrative deal could allow Jurgen Klopp to add more players to his squad during the summer transfer window.
Liverpool have already spent a club record £85m on Benfica striker Darwin Nunez.
And they have also acquired attacking midfielder Fabio Carvalho from Fulham and right-back Calvin Ramsey from Aberdeen.
But with Premier League rivals Manchester City having already added Erling Haaland, Julian Alvarez, Kalvin Phillips and Stefan Ortega, Liverpool may feel they need to strengthen further if they are going to compete for the title again this season.
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Klopp’s men play their second pre-season game in Singapore on Friday against Crystal Palace for the Standard Chartered Trophy 2022.
The Kop boss will be looking for an uplift in performance following the 4-0 defeat to Manchester United in Bangkok in their opening game.
Speaking after the convincing defeat, the German told Sky Sports: "The goals we gave away for United, we nearly got assists for it, to be honest. But they used the chances and that's how it is.
"But I saw a lot of really good stuff from my team as well. The game obviously came a little bit early for us and a few of our players.
"It was pretty clear where we made the mistakes but you have to keep on playing and that's what we did and we could have scored three or four in the last five minutes – but we didn't and that's our fault.
"Atmosphere great, welcome fantastic, organisation really, really good. But result not."
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