Inside KSI's glam lifestyle, from driving a £280k customised Lamborghini to £390k diamond necklace and Prime business | The Sun

KSI is getting ready to appear in the ring once again.

The YouTuber/rapper/entrepreneur, 30, will face off against Tommy Fury at MF & DAZN: X Series 10 on October 14.

Already, he fancies his chances – admitting he's going to place a £1million bet on himself to win.

But that's just a drop in the ocean for a man reportedly worth around £25million.

KSI's wealth enables him to live a life of luxury.

From an amazing car collection to bespoke jewellery and his various business interests, including Prime, this is a man who has it all.

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KSI, real name Olajide Olatunji, has become quite the petrol head over the years.

So it was no surprise that he added a customised Lamborghini Aventador to his garage – worth around £280,000 – in 2014.

He has since called it his "pride and joy" and it's easy to see why.

When he bought the supercar, KSI had it wrapped by famed customiser Yiannimize in an eye-catching purple hue.

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He has also had that flashy motor modified twice with Tron-inspired lines, as an ode to the sci-fi flick.

Such was his love for that car, he released a rap track called 'Lamborghini' in 2015.

But, he reportedly parted ways with the Lambo at a cost.

Now, he seems to have become a Porsche aficionado after acquiring a 718 Boxster valued at £65,000, that boasts a drop-top roof and a top speed of 171mph.

Of course, the licence plate is customised too – which reads 'K51 FLY'.

Fans online have also been wowed by a £60,000 Porsche Cayenne he showed off in a series of Snapchat stories.

The Cayenne is the more luxurious of Porsche's SUVs and faster boasting a 3.0L Turbo V6 engine.

While in LA, KSI has been seen driving a very plush £250,000 Rolls-Royce Wraith.


We're used to footballers, like Cristiano Ronaldo owning incredible jewellery, but don't forget KSI.

He loves diamonds just as much as CR7.

His most elaborate purchase stems from his love of cartoon Dragon Ball Z.

In 2019, he commissioned Pragnell Jewellers to create a bespoke diamond necklace of Beerus – the antihero from the Japanese anime.

It really is astonishing. The piece has around 2,000 stones gems like sapphires, yellow diamonds, and is 18 carat gold.

While, it took over 550 hours of craftsmanship to make and is said to be worth around £390,000.

Being so valuable, KSI has admitted that he doesn't keep it at home and has the item locked up in a safe.

KSI is also fond of having an expensive timepiece.

Pragnell Jewellers also sold him a £150,000 Rolex that's covered in diamonds.

It was a gift to himself for an epic 2018.

His only demand was that he wanted to be "iced out and covered in diamonds."

Loves his trainers

Kicks are incredibly important for KSI.

Which is why he linked up with Adidas last year to collaborate on a series of stylish high-tops.

But, he is also a huge trainer collector.

Whenever he drops in to LA, he heads to hipster shop Flight Club to stock up.

On one particular trip, he dropped £8,000 on multiple footwear.

The best being a pair of Off-White Nike Air Vapor Max's that cost almost £2,000, the most surreal being the Nike Kyrie Lucky Charms sneakers that shared the colours of the popular American cereal

In fact, he joked on a YouTube video that he had never seen Lucky Charms before until he'd bought those trainers.

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KSI also splashed his cash on Yeezy Boost 350 trainers, and Air Jordan Air Retro's.

However, he regrettably admits giving away a pair of Red October Yeezys that in good condition could be worth around £29,000.

Designer cat

KSI's love of animals is not in doubt.

Earlier this year, he added a furless companion to his family. And a beauty it is.

He bought a Sphynx cat, the breed best known for being hairless back in May.

They can be expensive – sometimes costing up to £2,000.

He has called it Buu, and he regularly now appears on his YouTube videos and Instagram shares.


Savvy KSI has used his social media standing to build an empire.

The most incredible and impressive is his Prime drink, he set up with fellow YouTuber Logan Paul.

They revealed astonishing figures of $250million (£201million) in retail sales and $110million (£88million) gross internally.

And now they are conquering the sports world, with sponsorship deals with his beloved Arsenal, Bayern Munich and footballers Erling Haaland and Alisha Lehmann.

He is also the CEO of Misfits boxing, who inked a deal with streamer DAZN to showcase fights between influencers, YouTubers and the like, XIX Vodka and a restaurant chain known as Sides.

On top of all that, he is also the co-founder of The Sidemen – a YouTube group who have delved into the world of charity football.


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Their most recent match raised a commendable £2.4million with proceeds going to charities – Campaign Against Living Miserably (CALM), youth charity Teenage Cancer Trust and wish-granting charity, Rays of Sunshine.

What KSI gets in one hand, he gives with the other.

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