You can now sell your old jeans to Levi’s for gift cards between $5 and $35

  • Levi's has launched a denim buy-back program called SecondHand at its US stores.
  • The program offers gift cards valued between $5 and $35 in exchange for used Levi's jeans.
  • The jeans are then resold on Levi's SecondHand marketplace website.
  • The company is also selling clothing and accessories made from upcycled denim at its concept store, Levi's Haus London.
  • Visit Insider's homepage for more stories.

Encouraging customers to rethink their shopping habits, Levi's is launching a denim buy-back program that will allow shoppers to sell their old jeans for a gift card towards a future purchase.

Customers can sell their old Levi's at participating stores across the United States. The sustainable program offers $15 to $25 for products that can be resold, and $30 to $35 for the brand's vintage denim.

If items are too worn out to sell, the brand will still offer a $5 gift card. All pre-loved items will be priced affordably, ranging from $30 to $100, at Levi's dedicated SecondHand marketplace.

"Buying a used pair of Levi's through SecondHand saves approximately 80% of the CO2 emissions and 700 grams of waste compared to buying a new pair of Levi's," Chief Marketing Officer Jennifer Say said of the eco-friendly initiative.

Alongside its secondhand program, Levi's is also launching a range of accessories and clothing made entirely from upcycled denim.

Constructed from the brand's back catalogue of faulty or returned products, the Levi's By Levi's collection spans tote bags to tie-dye jackets to embroidered jeans. The sustainable capsule is available exclusively at Levi's Haus London, a new concept store offering in-house tailors that will repair and rework customers' old Levi's items.

To participate in Levi's' buy-back program, head to the Levi's SecondHand website. The Levi's By Levi's collection is available at Levi's Haus London.

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