Vanessa Feltz brands 'oppressive' Peloton Christmas ad 'horrendous'

Vanessa Feltz becomes the latest critic of the controversial Peloton advert by claiming it shows an ‘oppressed’ woman on her bike – but This Morning viewers insist they’d LIKE to get one for Christmas

  • Vanessa Feltz branded Peloton’s controversial Christmas ad as ‘horrendous’
  • Speaking on This Morning, she said the woman looks ‘oppressed’ and unhappy
  • However viewers claimed they would be pleased to receive a bike for Christmas 

Vanessa Feltz became the latest critic to take aim at Peleton’s controversial Christmas advert, branding it ‘horrendous’ and ‘oppressive’. 

The presenter, 57, claimed the advert, which shows a woman documenting a year’s worth of exercise on her stationary Petolon bike, makes it seem as though the wife must ‘obey’ her ‘overlord’ husband by working out.

Speaking on This Morning today, Vanessa said: ‘She can’t she’s got to be flagellating and flogging herself all year round and reporting on it to the overlord, the he who must be obeyed, the husband who inflicted this hideous gift on her in the first place.’

But viewers largely disagreed with Vanessa, arguing that they would like to receive exercise equipment as a Christmas present and claimed the presenter was being too sensitive.

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Vanessa Feltz became the latest critic to take aim at Peleton’s controversial Christmas advert, branding it ‘horrendous’ and ‘oppressive’ during a debate on This Morning today, pictured

The ad shows a woman receiving a stationary bike from her husband on Christmas morning and documents her year-long fitness journey in a series of selfie clips for her husband 

But viewers largely disagreed with Vanessa, arguing that they would like to receive exercise equipment as a Christmas present and claimed the presenter was being too sensitive

‘I’d love one, my husband bought me a new hetty hover and a cheeseboard towards my early Christmas presents and I love it #ThisMorning I mean I use them daily so why not’, said one. 

‘Why not log your fitness achievements? What’s the difference between fitness trackers and a fun video about your progress?’, asked another. 

A third stated: ‘The Peloton advert is not sexist. I’d love one for Christmas, some people need to stop being so sensitive.’ 

‘Honestly, if you’re into fitness and exercise then what’s the problem? I can’t be bothered with everyone being offended by everything.’, fumed another.

Viewers quickly took to Twitter and seemed to disagree with the view that the advert is sexist, with one saying they would be thrilled if they received a practical gift this Christmas

In the conversation with presenters Holly Willoughby, Phillip Schofield and journalist Allie Epstein, Vanessa explained that she took issue with the advert because the woman appeared unhappy and oppressed, as well as very slim. 

She said: ‘I think it’s an utter shocker that advert. That poor oppressed female looks like she’s under the cosh. He’s brought her this bike, she’s gotta damn well get on it whether she wants to go to bed, have a bubble bath, eat some chocolate. 

‘She can’t she’s got to be flagellating and flogging herself all year round and reporting on it to the overlord, the he who must be obeyed, the husband who inflicted this hideous gift on her in the first place. Why didn’t he buy her something lovely she wanted?’

Allie weighed in, arguing that it’s ‘offensive’ to assume the woman in the advert, played by actress Monica Ruiz, is oppressed. 

In the conversation with presenters Holly Willoughby, Phillip Schofield and journalist Allie Epstein (left), Vanessa (right) explained that she took issue with the advert 

‘I think you’re too woke to sleep ! That view that this guy has brought this gift to her to oppress her is offensive, I’m offended by that’, she said. 

‘He’s probably thought she would like a bike, we don’t know the history. But I think to say it’s sexist, is finding fault in something we don’t need to find fault in.’ 

Vanessa went on to rage at the advert, insisting that the actress is so thin she’s ‘nearly disappeared’ and says she looks ‘wretched’. 

‘They should say “If you want to do this, if you want to get fit for yourself, if this is what you most want, then this is a great present”. 

The Peloton advert, pictured, has sparked fierce debate in the days since it release

The advert shows a woman receiving a Peloton bike from her husband on Christmas morning. She then documents her year-long fitness journey in a series of selfie clips that she compiles into a thank you video for her husband, pictured

‘But the way this poor woman is filming herself delivering reports, she’s getting thinner and thinner she’s almost disappeared. 

‘She doesn’t look happy – wasn’t the whole point of a gift to bring joy, she doesn’t look happy she looks wretched.’ 

The Peloton advert has sparked fierce social media debate in the days since it release. It also prompted the company to lose $942million from its market value. 

The advert shows a woman receiving a Peloton bike from her husband on Christmas morning. 

She then documents her year-long fitness journey in a series of selfie clips that she compiles into a thank you video for her husband.  

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