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Shoppers drawn in by early holiday deals are facing a deluge of out-of-stock messages due to the ongoing supply chain disruptions, according to new data.
In October, consumers hit the ground running for holiday shopping, spending more than $72.4 billion in online purchases, an 8% increase from a year ago, according to the Adobe Digital Economy Index.
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However, filling those carts has been harder than ever before, with out-of-stock messages surging 250% in October 2021 compared to January 2020, according to Adobe. In fact, out-of-stock messages surged 325% when compared to holiday shopping in October 2019.
Overall, there were over 2 billion out-of-stock messages online over the course of October alone, according to Adobe.