Rihanna’s Fenty Skin launching July 31

Get ready to glow like the bad gal.

Rihanna will launch her much-anticipated skincare line, Fenty Skin, on July 31. While no public announcement has been made, beauty news Instagram account Trendmood discovered the brand’s official website and Instagram page on Tuesday.

In April 2019, Page Six Style was the first to report that the pop star-turned-makeup mogul, 32, had trademarked “Fenty Skin” for “medicated and non-medicated skincare, soap, body care and personal care products … and related accessories such as kits, tools and applicators.”

Rihanna confirmed the launch was coming in her March cover story for British Vogue, telling the magazine, “Skincare, it’s the truth. It either works or it doesn’t. There’s nowhere to hide.”

Currently, the Fenty Skin homepage features the line’s tagline (“The New Culture of Skincare”) along with an email sign-up for early access on July 29; its Instagram account has yet to post anything.

Rihanna launched Fenty Beauty in 2017 with a whopping 40 different foundation shades, prompting other cosmetics companies to offer more inclusive color ranges as well. According to Forbes, it racked up a reported $100 million in sales in its first few weeks, and is now worth over $3 billion.

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