Puma announces return of Fenty x Puma collaboration with Rihanna: Shes back

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Pour it up because Rihanna and Puma are joining forces once again.

The sportswear manufacturer announced on Wednesday that they are collaborating with the “We Found Love” singer’s Fenty brand.

“She’s back,” the Instagram post read above the Fenty and Puma symbols.

While the fashion brand did not offer any additional details about the merge, they did reveal that it is “coming soon.”

The announcement was met with excitement from fans in the comments section of the post.

“You People” actress Lauren London — who along with her late boyfriend, Nipsey Hussle, has a collaboration with Puma — showed her support for Rihanna’s return, writing, “🔥🔥🔥🔥🔥.”

“OMG IT WAS ONE OF HER BEST COOPERATIONS WITH BRAND. can’t wait to see what’s coming,” commented another supporter.

“Omfgggg 😍 this a dream I love Fenty x puma I have items or every drop!” added a third.

“YES! YES! YES! Take all my money!!🙌🔥,” wrote another elated potential consumer.

Rihanna has yet to publicly acknowledge the latest collaboration.

The “Lift Me Up” singer, 35, first linked with Puma in 2014 when she took over as the German brand’s creative director.

At the time, Rihanna was tapped to “work with Puma to design and customize classic Puma styles as well as create new styles to add to the Puma product portfolio,” according to a press release.

Two of the collab’s most sought-after items were the award-winning Fenty x Puma Creepers sneakers and the fur slides.

The nine-time Grammy winner’s fourth and most recent collection with Puma was released in 2017, however, its release came the same year as her groundbreaking Fenty Beauty makeup line launched.

In 2019, Rihanna announced that she was joining LVMH to create her own Fenty fashion line, becoming the first black woman to head a fashion house for the luxury group. (LVMH later put the brand “on hold” in 2021.)

She also created the lingerie company Savage x Fenty and expanded her makeup brand to include a skincare line called Fenty Skin.

Since then, Rihanna has become America’s youngest self-made female billionaire and is currently expecting her second child with A$AP Rocky.

What can’t the mogul do next?

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