Primark threatened with boycott over sizing as size 10 shopper cant fit into a 14

TikTok user hits out at Primark over their sizing

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Chloe-Mae Anderson-Maguire bought a pair of “tapered mom shorts” in size 14 but couldn’t do the button up. The disgruntled customer was enraged, claiming to typically be a size 10 and refusing to try the next size up in protest.

As reported by the Manchester Evening News, the 21-year-old was horrified by the fit of the shorts and took to TikTok to share her outrage at them.

In the clip, Ms Anderson-Maguire shows herself struggling to fit into the shorts and says: “I’m bloated but still! I refuse to buy a 16 what the f***.”

She then shows her front and side views to the camera, before giving it another shuffle – but still it will not budge.

The angry shopper added: “What the f*** Primark I’m a size 10.”

After posting the video in June, Ms Anderson-Maguire was met with a flood of supportive comments about her ordeal.

Responding to the messages, she wrote: “It is a huge issue that stores vary their sizes so much as we don’t know what size we are and cause body dysmorphia and eating disorders to many people.

“I just feel like there should be standards and we should be able to go into a shop and pick up an item of clothes and know it fits – or is close to fitting – instead of having to pick up multiple sizes and hope one fits.”

Some shared similar experiences and agreed mis-sizing had happened to them before.

One said: “I bought a size 16 pair of trousers that are the same size as my New Look in size 12.”

A second added: “Girl, I’m a size 10 most places and the size 14 only just fit me! Primark sizes have gone way out recently!”

But some said she was exaggerating by boycotting Primark and she was not “truly a size 10”.

One said: ”We all have to size up for certain shops! There’s nothing wrong with being a size 16.”

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Another added: “No you’re not really a size, why pretending to be a smaller size when you’re bigger?”

Ms Anderson-Maguire hit back by posting new videos, saying: “Just because one manufacturer can’t get their sizing right does not mean you aren’t that size.”

A Primark spokesperson said: “We welcome customer feedback and always encourage customers to get in touch with us if they have any concerns. The fit of our clothing is really important to us and our measurements are in line with Size UK Data. We are proud to offer a diverse range of sizing for our customers, with our denim jeans available from size UK 4 to UK 22.”

Additional reporting by Rachel Pugh.

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