Kim Kardashian‘s SKIMS have arrived in NYC.
The reality star, 39, celebrated the launch of her popular shapewear brand in Nordstrom stores and online on Wednesday with a gaggle of models wearing the different styles, from bodysuits to shorts and bra sets.
Kardashian staged a runway show in the store and fans started lining up to snap a picture with the infamous celeb hours before she arrived at the newly-opened flagship, according to E! News.
In line with the ethos of the superstar’s brand, which offers up shapewear and underwear in nine shades and sized from XXS to 5X, her models represented various skin tones and sizes.
This major retail coup is just the beginning of Kardashian’s SKIMS takeover; she told Elle that there will be a special Valentine’s Day collection soon, and that she is looking into a men’s collection, though she did not specify exactly what that might look like.
It seems like Kardashian and husband Kanye West got into the loved-up spirit early; the two were spotted showing rare PDA at the event, with the rapper beaming while his wife held the audience captive.
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