Kim Kardashian is getting her grandma involved in her beauty business.
The reality star, 38, posted a series of videos to her Instagram account on Wednesday night documenting the process of using her new KKW Beauty body foundation, which launches on Friday, on her 85-year-old grandmother Mary Jo Campbell.
“My grandma MJ asked me about my Body Makeup and wanted me to come over to help cover her veins. North & I went straight to her house & showed her exactly how to use it & I love how happy she is with the results!,” the mobile mogul wrote in the caption for the post.
“Let’s talk about the transfer,” she continued, addressing a major concern from her followers. “I’ve been using body makeup for over a decade now and in my experience you either get coverage that doesn’t transfer but it’s super dry and looks fake or its the opposite and really moisturizing but completely transfers. My new @kkwbeauty Body Makeup is in between.”
Explained Kardashian, “If you let it dry before putting your clothes on it transfers way less and if you set it with a translucent powder it hardly transfers at all. It was important to keep the skin looking flawless yet natural. Swipe to the 3rd slide to see. In the transfer video we didn’t have translucent powder but tried one of my pressed powders and that worked pretty good too! My body foundation really evens out and corrects your skin tone and conceals veins and bruises. My formula is super creamy, hydrating and long lasting!”
In the video, MJ can be heard saying, “Oh my goodness, look at the difference,” enthusing, “For someone my age, isn’t that amazing? That looks so much better — hides all the purple. Not that I don’t like purple, but you know.”
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