John Lewis left customers giggling when it launched a new dragon toy called “Fud”.
The plushie is advertised as "nothing but friendly. Soft and fluffy, with adorable little wings".
But when the department store started flogging the Jellycat Fud Dragon Soft Toy for £21 on its website, customers were quick to point out the rude name.
In Scotland, the term "fud" is slang for a foolish person – or more commonly, as female genitals.
One Twitter user laughed: "Tell me you don't have a Scottish person on your development team without telling me you don't have a Scottish person on your development team."
The post garnered more than 200 retweets and 1,600 likes – and many chimed in with funny comments of their own.
A commenter joked: "There's a Glaswegian working in the Marketing Department of a global business cackling their a*** off."
Another said: “Right, every week there is something else on here. Geeing it f****, fud, jobby, like why is this dialect full of actual fried words hahaha."
A third responded: "Having flashbacks to explaining to a colleague in my grad job why the word 'jobbies' was not a cutesy term for tasks they needed my help with."
Another said: "Surpassing even HBG Construction rebranding as BAM as we built the Riverside Museum in Glasgow."
And a fourth added: "Poor wee guy didn't stand a chance."
John Lewis said: "To save his blushes, we're updating our website now and will be giving Fuddle Wuddle his full title in future."
A spokesperson for manufacturer Jellycat added: "Thank you so much for bringing this to our attention; this is most certainly a typo which we have brought to John Lewis' attention straight away to be corrected."
On the John Lewis website, the toy has a five star rating on the website and is described as “so soft” by customers.
Happy shoppers have also gushed that it’s “cuddly”, “huggable” and “cute”.
So would you pick one up? Or does the name put you off? Let us know in the comments below.
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