This year's Love Island has not only seen a brand new villa for the 2022 series, but they’ve also switched up the usual fast fashion clothing sponsor to partner with eBay, a more eco-friendly alternative.
With the contestants doing multiple outfit changes a day, from bikinis to lounge in to date looks and glam dressy ensembles, it’s no surprise that they need an endless supply of gorgeous get-ups.
But where do all these clothes come from and how do they get into the villa?
Speaking to OK!, ITV confirmed that there's a weekly drop-off of clothes, all hand-picked by eBay's Love Island stylist, Amy Bannerman.
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Celebrity stylist Amy was recruited by eBay to choose clothes for the contestants and before they entered the villa, Amy interviewed all the Love Islanders to see what styles they preferred.
She previously told us: "It was really cool. The islanders came into the area and there were all the mannequins and the rails and they didn't know what was in the room. It was all very secret.
"They looked at the logo and I could see their brains whirring, and they were just so excited. Even if they weren't naturally pre-loved shoppers they were very open to it.
"Some of their reactions…there was one girl screaming and shouting out the names of the designers. One of the boys was like 'so I get to wear designer?' and I was like 'yeah!'"
Amy then curated individual wardrobes of second hand designer items, and told OK!: "We've mixed in vintage and '80s, and within the themes we've tried to tick off everything we think they'd like."
Islanders are allowed to wear their own clothe too. A representative from eBay told us: "I can confirm that the Islanders can bring in their own suitcases of clothes but that they are wearing a mix of new and pre-loved clothing – much like you would see in the real world.
"It’s not often that we dress head to toe in second-hand or vintage, but it’s those little swaps or additions we can make to our wardrobe that make it a step in the right direction."
For the past three years, I Saw It First had sponsored the show, but this year, producers opted for eBay in a bid to champion a more sustainable approach.
The company are the show's first pre-loved fashion partner, with the hope that it will inspire viewers to consider pre-loved items when shopping.
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