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An internet star ballooned to over 21st in the search for fame – and he's continuing to devour gigantic portions of fast food despite concerns from fans.
Nikocado Avocado joined YouTube in 2014 and has astonishingly amassed more than 700 million views.
The former vegan, whose real name is Nicholas Perry, used to be a lot slimmer before becoming an online celebrity.
READ MORE: Brits' unrecognisable weight loss transformations after Razor Ruddock style tummy ops
His bulging stomach has resulted in a bulging bank account but the monster food challenges – known as mukbangs – have come at a cost.
Nicholas himself has spoken about suffering erectile dysfunction, diarrhoea disasters and described having to sprint to the loo where he has sat and cried.
Despite the downsides, he doesn’t look like stopping any time soon having uploaded his latest challenge three weeks ago where he gorged on spicy noodles alongside a fellow entertainer called Hungry Fatchick.
And below we take a peek inside his bizarre life after some fans begged him to call it a day.
Nikocado is now 30 and was born in Ukraine but grew up in Pennsylvania after being adopted.
He went on to work as a freelance violinist before making a profitable career from extreme binge eating.
His ambition was to be a professional musician and he practised the arts between shifts at Home Depot to pay the bills.
The influencer eventually joined YouTube nine years ago and used the platform to showcase his music.
At the time he was also a vegan who weighed around 150lbs (10.7st).
But sensing an opportunity, he gave up on his musical dreams to chase internet infamy instead.
And speaking in 2021, the McDonald’s muncher, who has 3.5 million subscribers, said: "When I started Mukbanger I was 150lbs, maybe 160, I can't really remember.
"Well I'm 339, I'm almost 340. I've more than doubled my weight. When I hit 300, I could have said I'd doubled my weight."
He now flogs his own clothing merch with logos like “I identify as skinny” and “it’s just water weight”.
The American performer, who rides a mobility scooter and says his size is down to water weight, also makes fortunes doing cameo video requests for his army of followers.
But despite raking in the cash, he spoke to Men’s Health about the grim reality behind what he does.
He said: “Most people, when they think about it, are not willing to destroy their bodies for money.
“I can’t fall asleep because I feel like my digestive tract is on fire. And then I’m running to the bathroom. I’m sitting on the toilet crying.”
And as for his sex life, he admitted: “I started having erection problems. It never happened until I started doing mukbangs.”
His supporters have also expressed concern over his physical wellbeing.
On his most recent Instagram post, one person replied: “I don’t want to fat shame, but you’re throwing your life away. Obesity is not healthy.
“Please go on a diet and go to the gym. I need to also.”
Another pleaded: “You’re killing yourself with food.”
However, some of his more die hard followers left comments like “you’re perfect” and “slay queen”.
And sharing a video of himself wearing nothing but shorts last month, he asked his followers: “Am I fat? Yes or no?”
One person replied: “You ain’t fat. You’re just healthy.”
Another added: “Yes. Pls be careful for your health.”
One bloke went with: “This gives me more motivation to go to the gym, thanks Nikocado.”
Despite acknowledging his terrible food habits where he inhales thousands of calories in one sitting, he claims he eats plenty of vegetables away from the camera to keep himself as healthy as possible.
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