Doctor by Day, Mom by Night: How This Woman Creates a Germ-Free Safe Haven at Home and at Work

Dr. Natalie Crawford lives and breathes motherhood — not just the bright, shiny, Instagrammable moments that we’re inundated with on social media. As a fertility doctor, Natalie is more concerned with the hard realities that come with being, or wanting to be, a parent — her patients run the gamut of couples suffering from infertility, single parents, same-sex couples, and those wanting to preserve their fertility with egg or embryo freezing. While her primary job is to help those who are trying to start a family, she also sees herself as an educator, helping her patients understand their own bodies and reproductive options.

Empowerment, education, and empathy: these are the key words that Natalie lives by, both in her medical practice and in how she’s raising her children. “I quickly realized as a fertility physician that many women do not understand their bodies, and this is not their fault,” she said. “The truth is that there is a large stigma around women’s health, and talking about things like the menstrual cycle, fertility, aging, family planning, and miscarriage is not common. I believe that by educating women I can help break down these barriers.”

This trust extends to how Natalie ensures patients feel like they are in a safe environment when they are in her office, from the waiting room to the operating room. Enter: Clorox. “In medicine, having a germ-free environment is essential for good patient care,” she says. “In women’s health, we want every woman to know that details matter. Just as we are meticulous in the lab when is comes to sterilization and an appropriate environment for our embryos in eggs, we want every patient to walk into a clean exam room, consultation room, and clinic, and trust that we are a safe haven for good care.”

Ultimately, Natalie’s life revolves around caring for others, whether it’s by helping other families realize their dream of having a child, or by setting a strong example for her own children at home. But, she wouldn’t have it any other way; she said, “Being a caregiver is an honor. Being a doctor is an honor. Being a mom is an honor. And I take none of it lightly.”

Shop the Clorox Products Natalie Trusts

  • Clean-Up® Cleaner + Bleach

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    Toilet Bowl Cleaner

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    Bleach With CLOROMAX®

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Credits: Photography: Matthew Zach; Art Direction: Meg Konigsburg; Prop Styling: Katja Greef; Hair and Makeup: Brett Jackson; Wardrobe Styling: Emma Sousa; Production: Cassie Doyle

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