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Cheesecake Factory developing loyalty program as part of marketing push
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Loyalty is worth it.
It’s becoming more and more common for restaurants to offer some sort of loyalty or rewards programs to their regular customers. Soon, fans of cheesecake will have a new loyalty program to join.
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During a recent call with investors, the president of The Cheesecake Factory Inc. announced that the company plans on introducing a new loyalty program that will be tailored towards the chain’s dedicated fan base, Restaurant Business Online reports.
The program will be part of a marketing overhaul that the brand will implement throughout the rest of the year.