Over half of men have bought the wrong jewellery for their other half… and most spend £264 on the perfect piece | The Sun

FOUR in 10 men (43 per cent) admit they are clueless when it comes to buying jewellery for their other half, according to research. 

A study of 2,000 men in a relationship found 59 per cent think it’s hard to know what style they would like. 


While 34 per cent wouldn’t want to get something which appears cheap. 

Many men have been stung in the past with their choice of accessory – after 25 per cent were shocked to find their other half didn’t like the jewellery they had purchased for them.  

With 52 per cent of these insisting on exchanging it for something new.

Following the findings, jewellery brand Abelini has created a tool for those who want to treat their partner – to save future disappointment https://www.abelini.com/jewellery-gift-finder.

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A spokesperson said: “Buying jewellery for your other half is hard enough as it is.

“But when you’re asking someone to marry you, it is a big gesture that you need to get right and it all starts with the ring you buy.

“If you really have no clue, it might be worth dropping hints or simply asking a close family member what they might like.

“You could also take more notice of the jewellery they already wear or take a look in their jewellery box for inspiration.”

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When it comes to buying jewellery, men normally budget an average of £264.

And 58 per cent said that when they get it right, it’s the most satisfying feeling ever.

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While 69 per cent think it’s essential to put in the prep work before even considering buying jewellery for their loved one, 19 per cent can’t help but drop hints about what they are planning.

Just over four in 10 (41 per cent) said they would feel more confident buying their partner perfume and a quarter said they’d feel more confident buying lingerie.

This Christmas, 22 per cent are planning on buying their spouse jewellery as a present with earrings (44 per cent), diamond rings (38 per cent) and wedding rings (36 per cent) coming out on top.

And a whopping 90 per cent of those respondents are confident their partner will like the jewellery they purchase.

A third of men (32 per cent) admitted they have received an item of jewellery from their partner which they didn’t like.

But just over half (51 per cent) said they don’t normally wear jewellery and 28 per cent said that the accessories their partner picked didn’t suit them.

Of those that took part in the survey by OnePoll, 38 per cent also said they didn’t have the guts to tell them they didn’t like it.

A spokesperson for Abelini (https://www.abelini.com/) added: “Luckily there is plenty of jewellery out there to choose from and a woman will very rarely turn a bit of sparkle down.

“Our tool was created to help give those a bit of inspiration when it comes to buying the right piece, or at least steer them in the right direction.

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“With Black Friday round the corner and Christmas coming up, now is a better time than ever to be looking for that special statement piece for a loved one.

“It would be a good idea to keep the receipt though, just in case they don’t like it.”


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