Kim Kardashian’s Skims solutionwear has undeniably taken off since the size and skin tone-inclusive line officially launched in September. The mom of four saw a white space in the market for innovative undergarments and jumped on it — so she no longer had to dye her shapewear with pantry staples in order to match her skin tone.
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In an interview with E News!, the entrepreneur explained why creating a diverse range of skin tones was a no-brainier. “It was really important for me because I’m not even that dark, but if I was tan, I could never find a color in my shade. And so I would always find myself dyeing my shapewear in teabags and coffee bags to get a darker skin tone that would blend in more with my skin.”
She continued, “So I could only imagine what an issue other people would have not finding their colors if I couldn’t find mine. I really wanted to come up with a solution for that.”
And that she did! The brand’s shapewear is available in 9 skin tones, ranging from the lightest color, sand, to the darkest, oxyx.
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Some of the brand’s most recent launches include boob tape (a.k.a. nipple pasties) and body tape. The founder shared the news on her the brand’s Instagram page with a video showcasing the new products. “Usually when you see boob tape like this, it comes in one shade,” said the beauty guru. “When I started using it, I would use gaffers tape, which obviously was super uncomfortable.”
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The entrepreneur also teased another way in which she’s looking to make the brand more inclusive: with a men’s line! “I have been asked a lot about the men’s question and I would love to do that and I hope that we’re working on that soon.”
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