I'm a beauty fan and Primark are selling a near-identical Sol De Janeiro dupe…and it's £45 cheaper than the real deal | The Sun

MANY of us fork out hundreds if not thousands of pounds on skincare each and every year.

But with an increasing number of shops selling dupes of popular products, beauty fans are starting to ditch designer brands in favour of replicas that are being sold for a fraction of the price.

Primark is the latest store to send shoppers into meltdown after they started selling a PS. body butter (300ml) that retails at just £3 – and is supposedly a dupe of the Sol De Janeiro moisturiser which costs £48 for 250ml.

And if you haven't heard the recent hype over the brand, then you must've been living under a rock!


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Em, who posts under the handle @emfshn, took to TikTok and shared a video showing off the bargain product and its "pretty packaging."

The Sol De Janeiro replica has a blood-orange fragrance and claims to be 'hydrating and nourishing" – and at £3 is a whopping £45 cheaper than the real deal.


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Em captioned the post: "Run to Primark for the perfect Sol De Janeiro dupe."

It wasn't long before the post racked up a whopping 610k views and several comments from delighted beauty fans up and down the country.

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"Love this range – so fruity!" praised one.

A second noted: "Primark really dooping everything."

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A third penned: "NEED."

Meanwhile, a fourth noted: "I bought it today."

A further quipped: "Right my Primark never has ANY of this stuff and I’m fuming about it."

And one more added: "This is Dundalk and is amazing."

However, not everyone was convinced at how similar the products really are, with one arguing: "It's a completely different scent."

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