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Louise Thompson has been accused of breaking coronavirus Tier 4 restrictions in London to spend Christmas in Devon.
The 30 year old, who recently gave Zara McDermott and Sam Thompson her blessing for rekindling their romance, took to her Instagram feed five days ago to post a gorgeous snap of herself, which she tagged the location as London.
The photo sees the Made In Chelsea star looking gorgeous in a beige oversized cardigan dress with a matching beanie and black boots, which she captioned: "Try to.. Have yourself a merry little Xmas * damn those socks," with a hand over mouth emoji and a socks emoji.
However eagle-eyed fans noticed the store Louise posed in front of looked awfully like Ebb & Flow Home in Topsham, Devon – which the company confirmed is in fact their store in the picture.
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One person first questioned: "Have you traveled out of Tier 4?" alongside a shocked emoji.
Another said: "Boris made his announcement she posted "Who is going out of town? <3" then deleted it soon after, so I reckon so. Especially given all the pre recorded content atm". [sic]
While a third added: "This looks like outside of @ebbandflowhome in Topsham??" to which the store replied: "it is! That’s our new signage!"
Amused, another follower joked: "when the shop you pose outside blows your cover," [sic] followed by five laughing emojis.
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Clarifying that they did not intend to take part in a "name and shame campaign" against the reality star, Ebb & Flow Home then wrote: "we haven’t said that this was recent. Our signage has been up for a while, therefore Louise may have used an old photo. [sic]
"We wouldn’t ever be part of a name and shame campaign, which is unfair as no one knows the date of this photo. All we remember is that the weather at that time was pretty much constant rain and drizzle, so it would be unlikely to wear that outfit.
"Most customers arrived in raincoats and with umbrellas. I’d imagine we would have noticed this outfit as it was not very weather appropriate," alongside a laughing emoji.
This isn't the first time Louise has faced backlash on her social media account as she was branded "disrespectful" for sharing a Remembrance Day post recently.
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The TV personality, who recently opened up on her ongoing health battle with ulcerative colitis, shared an image of herself during her holiday to the Maldives as she reflected on those who lost their lives fighting for their country.
Sam Thompson's sister paid tribute to fallen soldiers in the caption of the post with an excerpt from war poet Laurence Binyon's For The Fallen, but many of her followers believed the post to be "disrespectful."
The caption read: "They shall grow old, as we that are left to grow old: Age shall not weary them, nor the years condemn. At the going down of the sun and in the morning we will remember them. Thanks for sacrificing so much for our freedom."
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However, after facing a wave of criticism for the upload, Louise decided to delete the caption and replace the poem with a blue butterfly emoji.
One fan thanked her for the quick change, writing: "Glad to see you changed the caption. Completely inappropriate and disrespectful."
While a second told her of the post: "I'm a fan but not right sentiment."
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