After We Collided is continuing to do well!
The second movie in the After series added $4.2 million to its overall box office run this weekend, bringing its running tally to $21 million, Deadline reported Sunday (September 13).
The film will continue to be released in different markets through September, and will be domestically released on October 23.
“Overseas, the UK is particularly notable. After bowing last weekend on just 59 screens via Shear Entertainment, theaters rallied to up the count to 380. The current weekend, which had good weather working against it, jumped 18% for a cume there of $947K cume to date. The first film was not released theatrically in the market, selling instead to Netflix, but an online push asked fans to let exhibition know how much they wanted to see the movie in a cinema,” the outlet also reported.
Josephine Langford, Hero Fiennes Tiffin and Dylan Sprouse all star in the film, which is directed by Roger Kumble.
“Our success in the UK is a testament to the power of a strategic grassroots social campaign that spoke directly to our film’s target audience in the forum they prefer. Traditional release marketing will always have its place, but as far as Afternators are concerned, they live and breathe social,” Voltage President and COO Jonathan Deckter said.
After fans recently got amazing news about the franchise – find out more!
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